Traditional print targeting M-F 18-35

Ambient Extension: ‘Tune into Life’ Concert featuring up-and-coming artists (20k+ followers) at Guitar Center saturated market (most physical Guitar Center locations - CA, Oak Canyon Park).

Partnership with Guitar Hero Live to include Guitar Center ‘Tune Into Life’ Concert as one of the themes to play in the game. Exchanged GH Live tabling at ‘Tune into Life’ Festival. Tabling to include: VR/AR set up of game with GH Live Karaoke and awarded prizes.

–Concept created: 4/5/17--